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100 Tricks to Appear Smart in Meetings is your actionable guide to using words like “actionable” to appear smart. Over 100 easy-to-digest tricks are presented along with even easier-to-digest illustrations showing you:

checkmark  How to nod and pace around the room
checkmark  What to do with your face
checkmark  When to ask if this ask is the right ask
checkmark  How to make ridiculous analogies like a CEO
checkmark How to look smart in meetings around the world
checkmark  And much more

Get smart before your next meeting –
Order Now!

You have a 4/4 chance of picking the right one...
or roughly a 100% chance

Can we take a step back here?


“Cleverly written and illustrated, 100 Tricks to Appear Smart in Meetings is sly satire that will bring endless joy to anyone who has ever endured the drudgery of corporate life.”

—Dan Lyons, writer for HBO’s Silicon Valley and New York Times-bestselling author of Disrupted

“Hilarious. I laughed so hard I had to leave the meeting I was in.”

—Jake Knapp, New York Times-bestselling author of Sprint

“Sarah Cooper is uncannily spot on when describing the seemingly innocent behaviors of people attempting to impress others. It’ll make you literally LOL.”

-Christine Tsai, Founding Partner, 500 Startups

On a related note, let’s change the subject.


Thanks to all who attended the We Work tour events in San Francisco, Washington, D.C. and New York.

For more events, check out Sarah's upcoming appearances here.

Want to impress a friend, coworker, or lover?
Send them exciting, non-standard e-correspondence!


Can I ask a quick question? = I have 18 questions.


When does it come out?

October 4, 2016. The coloring and activity book, Draw What Success Looks Like,
comes out the same day. You can take a step forward (as opposed to back) by preordering here.

Can I get the book even if I don’t live in the U.S.?

Yes, because business meetings and corporate speak are international phenomenons! In fact, both books will be available in Canada and the UK on October 4.

How much does it cost?

100 Tricks retails for $16.99. (Draw What Success Looks Like is $12.99). However, retailers discount regularly and their prices are subject to change.

Can I buy a copy of the book at a book signing?

I hope you will! Both books will be available for purchase at all the signings.

Do I have to buy a book to attend? Can I bring other merchandise to a book signing?

Yes, I’ll sign anything. (However, some bookstores require a book purchase for a signature, some require a book purchase for a ticket to the event, some require no purchase at all. It varies from bookstore to bookstore. Please contact the bookseller directly with any questions).

Where else can I buy the book?

Online and wherever books are sold.

Why should I buy this book?

It’s the ultimate career companion, with 10 times as many tricks as “10 Tricks to Appear Smart in Meetings” (or, 100 Tricks to Appear Smart in Meetings). It is filled with lots of new content, diagrams, dialogs and data. By learning, internalizing, and actionizing all of the strategies in it, you’ll be well on your way to becoming a major player in your company without even knowing what that means.

What else do I need to know?

Once you read 100 Tricks, you’ll know all you need to know!

Prepare your best handshake. Please no fistbumps.


Sarah Cooper is a blogger, vlogger, and comedian whose satirical blog TheCooperReview.com pokes fun at corporate culture, the tech world, and everything in between. After 15 years working for companies like Google and Yahoo!, she knows her subject well. Her “10 Tricks to Appear Smart in Meetings” post has circled the globe, with 5 million views and counting.

Her work has appeared on The Washington Post, Fast Company, Business Insider, Huffington Post, and countless more. Sarah lives with her husband in San Francisco and enjoys 90s rock, standup comedy, and both sunny and cloudy days equally.

Could you go back to the top? I haven’t read a word on this site yet.

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